Worried that you’re losing touch with your customers? Or, perhaps you’re searching for an easier way to send out appointment reminders, contract renewals, or important information about your products and services. When it comes to strengthening the relationship with your customers having the right tools in place will make all the difference.

What does CRM mean?
Customer relationship management, or CRM, is the practice of optimising your relationships with your customers. Why do we need to do this? Well, because on average an existing customer is 60-70% more likely to buy from you again. Add to that the fact that 80% of your future profits can be expected from just 20% of your existing customers and you can see why taking care of these relationships is so important.

What does a CRM system do?
A CRM system is the tool you need to drive your customer relationships and encourage business growth. A CRM system like Act! stores every important detail and interaction you have with a customer. Every email, every call, and every purchase recorded all in one place. This means each time you speak to a customer you get a live snapshot of who they are, which of your products or services they’re interested in, and any previous conversations you’ve had with them.

A fully- featured software like Act CRM, allows you to keep in contact with your customers and see where they are at all stages in the buying cycle. You’ll be able to send automated emails, SMS text messages, and schedule in calls or appointments at important stages. This means you’ll never miss a sales opportunity and your customers will continue to feel valued each time they interact with you.

Why is Act! CRM right for your business?
With a history that dates back over thirty years, Act has a solution for every challenge you will face within your business. It is a leading customer relationship management tool, designed specifically for small to medium-sized businesses and everything in between.

Act will help you to maximise your customer relationships and make them profitable. Using its automation features, you can build a rapport with your client base by providing extra value and keeping in touch with them at important milestones.

With Act you’ll get the following benefits:

• Quick, organised access to all of your customer data & history in one place
• Rich, actionable insights for better marketing and sales campaigns
• Mobile access so you can access your database on the go
• Dynamic sales pipeline management with a simple drag-and-drop tool to help you capture all the details of a sales opportunity
• Automated marketing with advanced drop marketing campaigns that let you send out emails and schedule activities following a schedule

Who are Softext and how can they help you?
Softext are accredited Act! consultants who have been working with the Act software since 2012. Softext offers everything you need to get started with Act CRM, from initial consultation and implementation, through to training and support – you’ll be supported every step of the way.

They can be contacted on:
Phone – 0121 323 2304
Email – info@softext.co.uk