Commercial awareness training for non-salespeople can make a huge difference to winning, keeping and developing customers.

The importance of commercial awareness

People in non-sales roles have far more customer contact than those in sales. For example, team members in production, technical, sales support, delivery, finance, operations, on-site, in-store, etc.

However, few from these groups appreciate the personal impact they can have – positive or negative – on a commercial relationship. In particular, that the impression created by their attitude and what’s said (or not said) directly influences customer decisions.

Therefore, some basic commercial awareness training will not only raise awareness to the problems but also the opportunities. Helping a customer to get what they want and need is both good customer service and commercial awareness.

Furthermore, knowing what to say, what not to say, how to say it and when to say it are crucial. This is especially important when a non-sales person is included in the sales process.

Why choose Auricas

The Auricas team have been helping businesses, teams and individuals develop customer service and commercial skills for over 40 years. This training also offers a unique combination of:

• Customer service attitudes, behaviours and skills such as communication, first impressions, organisation and efficiency, handling problems and complaints
• Commercial awareness/skills to spot and progress (or hand over) a sales opportunity with more confidence. It’s about helping a customer to get what they want and need, rather than selling

Find Out More

To discuss what you have in mind and for more information, please contact us